Business Overview

Name of Business: The Neon Factory

Nature of Business: Designing and selling custom neon signs through an e-commerce platform.

Operational Period: 2013 to 2016

Location: Operated online, with production in China and sales primarily in North America

Role and Responsibilities

Title: Founder and operator

Key Responsibilities:

• Collaborating with producers in China to create custom neon sign designs.

• Managing the e-commerce platform and overseeing all aspects of online sales.

• Developed innovative packaging and shipping methods to reduce cost and damage during transit.

Achievements and Milestones

• Successfully established a robust online presence for custom neon signs.

• Innovated a new packaging method that significantly reduced shipping damages.

• Achieved annual gross sales of approximately $80,000 by the third year.

Skills Developed:

• International supply chain management.

• E-commerce and digital marketing strategies.

• Problem-solving skills particularly in logistics and product quality assurance.

Challenges Faced:

• High incidence of product damage during initial shipping attempts.

• Increasing competition from other producers in China, affecting market share and profitability.

Solutions and Learnings:

• Developed and implemented a specialized packaging technique that minimized transit damage.

• Gained valuable insights into managing international business operations and navigating competitive markets.

Conclusion

• Business Closure: Due to intensifying competition and market saturation, decided to dissolve the business in 2016.

THE NEON FACTORY